In marketing terms, it’s called ‘selling the sizzle, not the sausage’ – in other words, take a photo of a sexy tennis instructor and let people imagine the rest …
When oyster.com visited, they didn’t come across the cute tennis coach, but they did find a tennis court in pretty average condition – no wonder the Samsara Cliff Resort in Jamaica chose to highlight the coach, not the court!
Source: oyster.com
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