The Essex House Hotel in Miami looks to be channelling the famous ‘Pink Palace’ in Waikiki … gleaming softly pink and looking calm and quiet, away from the hustle and bustle.
However, it seems that the Essex House is doing the same thing that last week’s fakeout did … removing street lights and traffic lights to improve the look of its location. Oh, and how about that air-brushed blue sky?
Once again, we wonder (along with oyster.com) why some marketing ‘gurus’ seem to believe that we prefer to be (perhaps unpleasantly!) surprised by reality, when in truth most of us would like hotels to show accurate representations of themselves and their facilities.
Source: oyster.com
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